Terms of Service



PURE RITUAL'S website and related services are made available to you in accordance with the following Terms of Use & Service, and any other rules posted on our Sites (collectively, the "TOS"). Please read the TOS carefully before placing any orders on www.purerituals.com. We recommend you should keep a copy of the TOS for future reference.

In particular, we wish to draw your attention to our policies relating to the terms of purchase within the TOS and our Privacy Policy. If you are under 16 you must let your parent or guardian know about Pure Ritual's  privacy policy before you register to use this Site or any of this Site's services. We reserve the right to only accept orders from those over 18 however. 

We may modify the TOS from time to time. Please read the TOS and check back often. If you do not agree to any change to the TOS then you must immediately stop using the Site. Any changes made after you have placed an order will not affect that order unless we are required to make the change by law. 



To use some of the services or features made available to you on this Site you will need to register. When you register you are required to provide information about yourself that is true, accurate, current, and complete in all respects. Should any of your registration information change, please notify us immediately at the following e-mail address xx. We may also change registration requirements from time to time.

The account password you provide should be unique and kept secure, and you must notify PURE RITUALS immediately of any breach of security or unauthorized use of your account. 

Please refer to our Privacy Policy for information about how we use your data. 



In order to make purchases on the Site you will be required to provide your personal details. In particular, you must provide your real name, phone number, e-mail address and other requested information as indicated. Furthermore, you will be required to provide payment details that you represent and warrant are both valid and correct and you confirm that you are the person referred to in the Billing information provided.

The Site is available only to individuals and others who meet the PURE RITUALS terms of eligibility, who have been issued a valid credit/debit card by a bank acceptable to PURE RITUALS, whose applications are acceptable to PURE RITUALS and who have authorized PURE RITUALS to process a charge or charges on their credit/debit card in the amount of the total purchase price for the merchandise which they purchase. Products purchased by the buyer are for personal or gift use and should not be re-sold, used for commercial purposes or any other commercial benefit. In addition, PURE RITUALS reserves the right to restrict multiple quantities of an item being shipped to any one customer or postal address.

By making an offer to purchase merchandise you expressly authorize us to perform credit checks and where PURE RITUALS feels necessary, to transmit or to obtain information (including any updated information) about you to or from third parties, including but not limited to your credit/debit card number or credit reports (including credit reports for your spouse if you reside in a community property jurisdiction), to authenticate your identity, to validate your credit/debit card, to obtain an initial credit/debit card authorization and to authorize individual purchase transactions.

Furthermore, you agree that we may use Personal Information provided by you in order to conduct
appropriate anti fraud checks. Personal Information that you provide may be disclosed to a credit reference or fraud prevention agency, which may keep a record of that information. 

Please refer to our Privacy Policy for further information about how we use your data.



All orders are subject to acceptance and availability, and items in your shopping basket are not reserved and may be purchased by other customers.

PURE RITUALS offers products for sale that are in stock and available for dispatch from our distribution centre. 

PURE RITUALS will store a record of your transactions for a minimum of one year. 



Prices shown on the Site are in GBP.

All prices and offers remain valid as advertised from time to time. The GBP price of a product displayed on the Site at the time the order is accepted will be honored, except in cases of patent error. 

If you are a customer whose credit/debit card is not denominated in Sterling or Euros, the final price will be calculated in accordance with the applicable exchange rate on the day your card issuer processes the transaction. 



Once you have made your choice and your order has been placed, you will receive an email acknowledging the details of your order. This email is NOT an acceptance of your order, just a confirmation that we have received it.

Unless you cancel your order, acceptance of your order and completion of the contract between you and PURE RITUALS will be completed when we email you to confirm the goods have been dispatched. 

We reserve the right not to accept your order in the event, for example, that we are unable to obtain authorization for payment, that shipping restrictions apply to a particular item, that the item ordered is out of stock or does not satisfy our quality control standards and is withdrawn, or that you do not meet the eligibility criteria set out within the TOS. 

We may also refuse to process and therefore accept a transaction for any reason or refuse service to anyone at any time at our sole discretion. We will not be liable to you or any third party by reason of our withdrawing any merchandise from the Site whether or not that merchandise has been sold, removing, screening or editing any materials or content on the Site, refusing to process a transaction or unwinding or suspending any transaction after processing has begun. 



We accept Visa, MasterCard, American Express, Maestro and JCB cards, and any other methods which may be clearly advertised on the Site from time to time. You can also choose to pay with PayPal. When selecting this option at checkout, you will be directed to the PayPal site to 'Log In' and review the amount shown before clicking 'Pay Now'. Once this transaction is complete, you will then return to PURE RITUALS. Payment will be debited and cleared from your account upon dispatch of your order by PURE RITUALS. You confirm that the credit/debit card that is being used is yours or that you have been specifically authorised by the owner of the credit/debit card to use it. All credit/debit card holders are subject to validation checks and authorization by the card issuer. If the issuer of your payment card refuses to authorize payment to PURE RITUALS, we will not be liable for any delay or non-delivery.

We take reasonable care to make our Site secure. All credit/debit card transactions on this site are processed using a secure online payment gateway that encrypts your card details in a secure host environment. If you are a registered PURE RITUALS user, we will securely store your credit/debit card details on our systems. These details will be fully encrypted and only used to process card transactions which you have initiated.

To help ensure that your shopping experience is safe, simple, and secure, PURE RITUALS uses Secure Socket Layer (SSL) technology.

Furthermore, we take reasonable care, in so far as it is in our power to do so, to keep the details of your order and payment secure, but in the absence of negligence on our part we cannot be held liable for any loss you may suffer if a third party procures unauthorized access to any data you provide when accessing or ordering from the Site.



You will own the goods on and from the later of the point in time when: (a) we receive payment in full, or (b) we deliver the goods to you.

PURE RITUALS require a signature for any goods delivered, at which point responsibility for your purchased goods passes to you. If you have specified a recipient who is not you for delivery purposes (for example as a gift) then you accept that evidence of a signature by them (or at that delivery address) is evidence of delivery and fulfillment by PURE RITUALS, and transfer of responsibility in the same way. The goods are your responsibility from the time we deliver them to the address you gave us.

Please note that we aim to dispatch all orders within 24 hours. Delivery times appearing on the site are estimates and are to be used as a guide only and commence from the date of dispatch. In any event, we will deliver the goods to you within 30 days of the day on which we accept your order. 

If delivery is delayed by any event outside of our control, we will contact you as soon as possible to let you know and we will take steps to minimize the effect of the delay. Provided we do this, we will not be liable for delays caused by the event, but if there is a risk of substantial delay you may contact us to cancel your order and we will give you a refund for any goods you have paid for but not received.



If you are based in the EU under the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013 (ICACRs), you have the right to cancel your order with us provided you give us written notice.

Right to Cancel under the ICACRs

You have the right to cancel your order within 14 days without giving any reason.

The cancellation period will expire 14 days from the day after the day on which you (or someone you nominate, other than a carrier) receives the last of the goods.

To exercise the right to cancel, you must inform us by emailing us at purerituals@outlook.com.

For orders cancelled under the ICACRs, we will issue you with a full refund including the shipping cost paid by you. We may make a deduction from the reimbursement for loss in value of any goods supplied, if the loss is the result of unnecessary handling by you.

We will make reimbursement without undue delay, and not later than:(i) 14 days after the day we receive back from you any of the goods supplied; or
(ii)(if earlier) 14 days after the day you provide us with evidence that the good have been returned; or
(iii) if no goods were supplied, 14 days after the day on which we are informed about your cancellation.

We will make reimbursement using the same means of payment as you used for the initial transaction, unless you have expressly agreed otherwise; in any event, you will not incur any fees as a result of the re-imbursement.

In the event that we have sent goods to you and you have cancelled your order, we may withhold reimbursement until we have received the goods back or you have supplied evidence of having sent the goods back, whichever is the earliest. If we do not receive the goods back, we may arrange to have them collected from you at your cost.

You shall return cancelled orders to: xx, without undue delay and in any event not later than 14 days from day on which you communicate your cancellation of the contract to us. The deadline is met if you send the goods before the period of 14 days has expired.

You will have to bear the cost of returning the goods.

You are only liable for any diminished value of the goods resulting from the handling, other than what is necessary to establish the nature, characteristics and functioning of the goods.

Please note you may only use your right to cancel the order under the ICACRs if you give us formal written notice of cancellation any time after your order has been placed, up until 14 calendar days from the day after you receive your order, by email or post as described above.

Skincare, cosmetics and hair care must be returned unused, unopened, and in their original packaging otherwise we will not accept them. Please note, fragrance, nail polish and aerosols are final sale and may not be returned due to transport restrictions.



Your use of the Site and its contents grants no rights to you in relation to any copyright, designs, trademarks and all other intellectual property and material rights relating to the Content (as described in the Content section below), including PURE RITUALS Software and all HTML and other code contained in this Site. All such Content including third party trademarks, designs, and related intellectual property rights mentioned or displayed on this Site are protected by national intellectual property and other laws and international treaty provisions. You are permitted to use the Content only as expressly authorized by PURE RITUALS and/or its third party licensors. Any reproduction or redistribution of the above listed Content is prohibited and may result in civil and criminal penalties. Without limiting the foregoing, copying and use of the above listed materials to any other server, location or support for publication, reproduction or distribution is expressly prohibited. However, you are permitted to make one copy for the purposes of viewing Content for your own personal use.



In addition to the Intellectual property rights mentioned above, "Content" is defined as any graphics, photographs, including all image rights, sounds, music, video, audio or text on this Site. PURE RITUALS tries to ensure that the information on this site is accurate and complete. PURE RITUALS does not promise that PURE RITUALS Content is accurate or error-free. PURE RITUALS does not promise that the functional aspects of the Site or PURE RITUALS Content will be error free or that this Site, PURE RITUALS Content or the server that makes it available are free of viruses or other harmful components. We always recommend that all users of the Internet ensure they have up to date virus checking software installed.



This Site is for your personal non-commercial use only. You may not modify, copy, distribute, transmit, display, perform, reproduce, publish, license, commercially exploit, create derivative works from, transfer, data mine or sell any Content, software, products, or services contained within this Site. You may not use this Site, or any of its Content, to further any commercial purpose, including any advertising or advertising revenue generation activity on your own Site.



You agree that you will be personally responsible for your use of this Site and for all of your communication and activity on and pursuant to this Site. If we determine that you are or have been engaged in prohibited activities, were not respectful of other users, or otherwise violated the TOS, we may deny you access to this Site on a temporary or permanent basis.



We may include hyperlinks on this Site to other websites or resources operated by parties other than PURE RITUALS, including advertisers. PURE RITUALS has not reviewed all of the sites linked to its Web Site and is not responsible for the content or accuracy of any off-site pages nor are we responsible for the availability of such external websites or resources, and do not endorse and are not responsible or liable, directly or indirectly, for the privacy practices or the content of such websites, including (without limitation) any advertising, products or other materials or services on or available from such websites or resources, nor for any damage, loss or offence caused or alleged to be caused by, or in connection with, the use of or reliance on any such content, goods or services available on such external websites or resources.



You have certain rights under the law. In England these include:

Nothing in the TOS is intended to affect these rights. For more information about your rights contact your local Citizens Advice Bureau or Trading Standards Bureau.

That any products you order through this Site will be of satisfactory quality, fit for their intended purpose, and will conform to any description given on this Site;

A right to cancel any order for a product within 14 days after the date of receipt of the product and receive a full refund even if it is not defective (see Cancelling your order above).

Certain remedies if a product is defective; and



We accept liability for death and personal injury arising from our negligence or that of our employees and agents. We do not seek to exclude our liability for fraudulent misrepresentation by us or our employees or agents.

Nothing in this Agreement is intended to affect your rights under the law (see "Your Rights" above). 

If PURE RITUALS fail to comply with the TOS, we are responsible for loss or damage you suffer as a foreseeable result of us breaching the TOS. Loss or damage is foreseeable if it is obvious that it will happen or if, at the time the contract is made, both you and PURE RITUALS knew it might happen, for example, if you discussed it with us during the sales process. We will only be liable for loss or damage up to 150% of the total value of goods purchased. 

We are not responsible for losses not caused by our breach or negligence, indirect losses which are a side effect of the main loss or damage and which are not reasonably foreseeable by you and us (for example, loss of profits or loss of opportunity). 

We are also not responsible for failure to meet any of our obligations under the TOS where such failure is due to events beyond our reasonable control. 



At our request, you agree to compensate us fully, defend us, and hold us PURE RITUALS harmless immediately on demand, its officers, directors, agents, affiliates, licensors, and suppliers, from and against all liabilities, claims, expenses, damages and losses, including legal fees, arising from any breach of the TOS by you, including the use by any other persons accessing this Site using your Internet account caused by your action or inaction.



You acknowledge and agree that no joint venture, partnership, employment, or agency relationship exists between you and PURE RITUALS as a result of the TOS or your use of this Site. You agree that you may not and will not hold yourself out as a representative, agent, or employee of PURE RITUALS, and we shall not be liable for any representation, act, or omission on your part.



If you breach the TOS and we take no action against you, we will still be entitled to use our rights and remedies in any other situation where you breach the TOS.



If you have a complaint about us email xx giving full details including date of purchase and order reference number where applicable and your full name and address and contact details. The TOS together with all our policies and procedures will be governed by and construed in accordance to the English law and the relevant courts of England and Wales will have exclusive jurisdiction.



The following terms and conditions (Terms) tell you (the Customer) the basis upon which you will be supplied Wellness Box by PURE RITUALS when you take out a subscription.

Please read these Terms carefully before ordering a subscription from PURE RITUALS.

You should print a copy of these Terms for future reference.


All subscriptions for Wellness Boxes shall be fulfilled by us together with our nominated third party.


By placing an order for the subscription, you warrant that:

2.1 You are legally capable of entering into binding contracts; and

2.2 You have sought permission from the bill payer if you are not the account/card holder;


3.1 You can subscribe to PURE RITUALS in the following way:

3.1.1 ONLINE
Simply visit xx to place an order. Once you have purchased a subscription online, you will receive an email acknowledging receipt of your order confirming that it is processing. You will then be sent a further email within 5 working days containing all your subscription details confirming our acceptance of your order.

3.2 By placing an order for PURE RITUALS subscription online you recognize that if your order is accepted by us this will result in a binding contract.


We reserve the right to cancel or not fulfil orders:

4.1 when we are unable to obtain payment authorization from the issuer of your payment card; or

4.2 in the event of an inaccuracy with the price, however, we may fulfil your order at the correct price.


5.1 To Publication Dates/Frequency. We reserve the right to change the contents and the postal date of PURE RITUALS WELLNESS BOXES without notice to you. Any such changes will be communicated.

5.2 Changes in Law. We may change PURE RITUALS to reflect changes in relevant laws and regulatory requirements.


6.1 PURE RITUALS wellness boxes are  available on a 3 month, 6 month and 12 month subscription basis and are payable via Visa, MasterCard, American Express and PayPal.

6.2 The prices shown in GBP. Credit cards will be debited in GBP.

6.3 The subscription price excludes delivery costs and any applicable taxes. Please be aware that the transaction will show as PURE RITUALS on your bank/credit card statements.

6.5 PURE RITUALS can be purchased via the following payment method:


If you are not using your own credit/debit card, you must seek permission from the credit/debit holder before placing your subscription order.


7.1 Your Wellness Box will be delivered to the address provided by you and confirmed by us when you placed your subscription. 

7.2 Please be aware that if you have supplied us with an incorrect address, you agree that we not be held responsible for failure to deliver the Wellness Box. 

7.3 Any changes in delivery address must be notified to us at least 3 weeks in advance of delivery in writing by emailing purerituals@outlook.com or by telephoning 07831 415330, from 9am-5pm GMT, Monday to Friday quoting the old and new address. We will not be held responsible for any incorrect deliveries resulting from your failure to notify.

7.4 Time of delivery is not of the essence. Any concerns relating to the delivery or general condition of the Wellness Box delivered to you must be notified to us within 10 working days from the date in which the Wellness box was or should be delivered. Please email purerituals@outlook.com or telephone 07831 415330, from 9am-5pm GMT, Monday to Friday. Should any defects not be reported within this timeframe, you will be deemed to have accepted them.


We are confident that you will love receiving your Wellness Box, however, you may cancel your subscription at any time by notifying us. Simply call 07831 415330 from 9am-5pm GMT, Monday to Friday or email purerituals@outlook.com. If there are more than 2 Boxes outstanding, the remaining balance will be refunded to you via the original payment method. Please note, it can take up to 10 working days for refunds to appear in your account. 


You expressly agree that until you have paid in full for the boxes comprised in this or any other agreement with us, the goods remain our property. Should outstanding payments for the goods not be forthcoming, you undertake to pay all those costs we incur in the collection of any such sums due, including legal costs.


10.1 We shall not be liable to you or be deemed in breach of these Terms by reason of any delay in performing, or any failure to perform any of their respective obligations under these Terms, if the delay or failure was due to any cause beyond our reasonable control. This may include any act of god; legislation; war; fire; flood; drought; inadequacy or unsuitability of any instructions, electronic file or other data or materials. Failure of power supply; lock-out, strike or other action taken by employees in contemplation or furtherance of a dispute; or owing to any inability to procure materials required for the performance of the Terms.

10.2 In the event that the boxes prove to be defective for any reason, including negligence, our liability (if any) shall be limited to the rectification of the defect. Where we procure that our nominated third party rectify defective boxes under this clause you shall not be entitled to any further claim in respect of the boxes delivered nor shall you be entitled to treat delivery thereof as a ground for repudiating the agreement between you and us, failing to pay for the boxes or cancelling further deliveries.

10.3 We shall not be liable to you by reason of any representation (unless fraudulent), or any implied warranty, condition or other term, or any duty at common law, or under the express terms of this contract or any further agreement, for loss of profit or for any indirect, special or consequential loss or damage, costs, expenses or other claims for compensation whatsoever (whether caused by our negligence, or negligence by our employees, our nominated third parties, agents or otherwise) which arise out of or in connection with the supply of PURE RITUALS Wellness Boxes.

10.4 We reserve the right to refuse to enter an agreement with any individual, without providing reasons for this refusal.

10.5 Our aggregate liability in connection with the agreement between you and us or any further agreement (whether in contract, tort or otherwise) for loss or damage shall not exceed the price of the subscription of PURE RITUALS WELLNESS BOXES in respect of one incident or a series of incidents, except as expressly provided in these Terms.

10.6 In the event that a Wellness Box is lost in dispatch, we will ensure that we will replace any missing issues where possible or extend your subscription term accordingly.

10.7 To the extent permitted by law, PURE RITUALS exclude all other liability to you. This exclusion of liability shall not apply to any damages arising from death or personal injury caused by their negligence or that of any of our third party’s employees or agents.

10.8 These Terms do not and shall not affect your statutory rights as a consumer.


To find out more, please consult our Privacy & Cookie Policy


12.1 We grant you a personal, non-exclusive, non-transferable, royalty-free licence to use all the material on this Site and in PURE RITUALS (including but not limited to: software, documentation, text, pictures, sounds, graphics, articles, video or audio clips, and advertising material) on the basis set out immediately below.

12.2 You are entitled to access, download and transmit (for the purposes expressly permitted in these Terms) and store the PURE RITUALS Material for your own personal, non-commercial use provided that you do not:

Remove any notices relating to the ownership of copyright or other Intellectual Property Rights (as defined below) in the PURE RITUALS Material;

Modify, translate, reverse engineer, reproduce, decompile, disassemble (except as expressly permitted by law) or create derivative works of any of the PURE RITUALS Material;

Rent, lease, sub-licence, loan, copy or give or transfer any rights in the Pure Rituals material in any form, to any person or entity without the prior written consent of PURE RITUALS.


Unless otherwise stated, all intellectual property rights, (including but not limited to copyright, trade marks, registered and unregistered designs, database rights, domain names and goodwill (“Intellectual Property Rights”) in all content included on this Site, including all text, graphics, logos, photographs and images) is the exclusive property of PURE RITUALS and is protected by applicable legislation around the world. Any commercial use, including the reproduction, modification, distribution and transmission of any content is strictly prohibited without the consent of PURE RITUALS.


14.1 If we fail, at any time during the term of the agreement, to insist upon strict performance of any of your obligations under the agreement or any of these Terms, or if we fail to exercise any of the rights or remedies to which we are entitled under the agreement, this shall not constitute a waiver of such rights or remedies and shall not relieve you from compliance with such obligations.

14.2 A waiver by us of any default shall not constitute a waiver of any subsequent default.

14.3 No waiver by us of any of these Terms shall be effective unless it is expressly stated to be a waiver and is communicated to you in writing.


If any of the terms within these Terms are determined by any competent authority to be invalid, unlawful or unenforceable to any extent, such term, condition or provision will to that extent be severed from the remaining terms, conditions and provisions which will continue to be valid to the fullest extent permitted by law.


These Terms are governed by and construed in accordance with English law and subject to the exclusive jurisdiction of the English Courts.


We retain the right to vary these Terms without notice to you. However any variation to these Terms shall be uploaded to our site.


For assistance with your PURE RITUALS subscription, email purerituals@outlook.com or call 07831 415330, from 9am-5pm GMT, Monday to Friday.